Things I'm Great At

Social Media (Instagram, Facebook, TikTok, etc.) and staying up to date with current trends
Canva
Fluent in Microsoft Suite, Google Workspace, and Dayforce
Content creation, scheduling, performance evaluation, and strategy
Research (trends, marketing, audience, etc.)
Brand Refreshes
Website design (Webador, Wix, Squarespace, etc.)

Relevant Work Experience

Social Media and Content Manager, MMA
- Had sole responsibility for all the content created, produced, and analyzed on the team’s Instagram accounts.
Athletic Administration Intern, IMG
- Developed an Alumni Outreach and Engagement plan from scratch based on wants and needs of the IMG community, staff, and student body.
Consulting Intern, Strategic Maintenance Solutions
- Researched potential markets untapped by SMS and pitched potential channels to management.

Content Strategy & Creation
- Planning, designing, and producing posts, stories, reels, and graphics that align with MMA’s voice and goals.
Scheduling & Posting
- Managing a consistent content calendar, scheduling posts for maximum engagement, and maintaining an active community presence.
Audience Engagement & Growth
- Engaging with followers, analyzing that engagement, and implementing tactics to grow reach and followers.
Performance Tracking & Optimization
- Monitoring metrics, analyzing insights, and optimizing content and strategy to improve engagement, reach, and conversions.